Your hotel’s success depends on many things, but a solid strategy and execution of sales, will create awareness and uncover opportunities capturing your fair share of sales in the market.
Having a full-time on-site salesperson is ideal for carrying out the strategy, but not always manageable for hotels. Another consideration is hiring a remote hotel sales team, which has become the keystone of modern business operations for hotels.
Allowing the remote sales team to foster leads, prospect, negotiate, and build relationships affords you the ability to focus on your guests and the operations side of the business. A seasoned remote sales service team can tailor services to fit your needs with the following focus in place:
New Business Development
Prospecting calls are a proactive strategy to uncover new business opportunities by directly engaging with potential leads. Effective calls hinge on thorough research, a clear value proposition, and personalized communication to convert prospects into clients. There’s an art to dealing with objections and it takes time and persistence to call clients and close business. A remote sales team can work on prospecting and uncovering new business via email marketing campaigns to target meeting planners, corporate contacts, and group business.
Respond to RFPs and Sales Leads
Identifying leads and responding timely is essential in today’s hospitality market, but this takes a bit of legwork. An experienced team can add value by tailoring responses to RFPs and focusing on the nuances of every RFP on your behalf.
Building and Maintaining Relationships
Your hotel staff may be savvy at guest management, but not everyone is cut out for sales. When hiring a team of remote hotel sales professionals, you can be assured they know about building relationships and how to cultivate those relationships over time. This is key to bookings and profits over time.
Marketing Collateral Development
Marketing your hotel is part of the package when it comes to showcasing the unique offerings of your hotel. With your approval, a remote sales team can develop sales material including presentations, flyers to outline special promotions and amenities that will lead to future bookings.
Don’t Let Leads Fall Through the Cracks
A dedicated sales team will prevent leads from falling through the cracks by utilizing a database and implementing a robust follow-up system. With a team devoted to selling, they can prioritize the most valuable leads, respond quickly, and ultimately land the business.
Whether it’s long-term or short-term sales assistance you are looking for, utilizing a remote sales service team with proven and efficient systems along with a collaborative communication process provides an affordable way for you to manage your hotel sales and increase revenue opportunities.